Brand identity

The General Store

The General Store is a retail and event space located in the vibrant North Park neighborhood of San Diego. Their mission is to showcase the talent, creativity, and personalities of local chefs and bartenders by providing unforgettable culinary experiences and events to the public.

The main challenge in this project was to create a flexible visual identity that captured The General Store's unique personality while allowing for adaptability in marketing its various offerings, including pop-up dinner experiences, local chef meet-and-greets, cooking and mixology classes, and retail sales.

The new brand identity was launched at a grand opening block party that drew hundreds of local residents, solidifying The General Store's status as a pillar of the community.