Marketing design

Trust & Will

Trust & Will enables every family to leave their legacy with a fast, easy, and secure way to create and manage their estate plan online. Since 2017, they've helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible. As a brand designer, I’ve had the opportunity to work with Trust & Will on social media graphics, company swag, digital and print ads, presentations, annual reports, and much more.

By creating project templates that allowed multiple internal teams to self-serve without waiting for designers to produce assets, we were able to increase efficiency and reduce turnaround time significantly. We achieved a significant improvement in brand consistency across Trust & Will's marketing assets, visual communications, and internal materials, strengthening the brand’s place as an industry leader.